Deal’s new brand identity

A studio’s identity—and its brand identity—is not merely an aesthetic choice but a reflection of its work, evolution, and core values.

For DEAL, which has always integrated digital solutions into architectural and engineering design, it was a natural step to refine its image, making it even clearer, more coherent, and instantly recognizable.

In recent years, DEAL has solidified its role as a trusted partner for architecture and engineering firms, providing increasingly advanced and efficient solutions in BIM, digital surveying, and architectural visualization. This growth made it necessary to rethink certain aspects of our communication—not to reinvent our identity but to fine-tune how we present ourselves and engage with our audience.

Updating our brand identity was not just an aesthetic exercise but the result of a broader reflection on our positioning and values. Precision and quality, which define our approach to projects, are now reflected in a more streamlined and essential graphic design, with a balanced color palette and typography that blends clarity with character. The logo, already strong and recognizable, has been refined in its applications, becoming a key element in digital communications.

Beyond visual elements, we have also fine-tuned our tone of voice. The goal is to communicate clearly and directly, maintaining a professional yet accessible language that conveys the value of digital solutions without unnecessary technical jargon. Technology is undoubtedly a powerful and essential tool in our work, but what truly matters is how it is applied to enhance design processes and foster a more effective dialogue among all stakeholders.

This evolution represents a deeper integration between architecture and digital innovation, where every element—from visual identity to presentations and informational materials—contributes to making DEAL’s workflow and communication more seamless.

It is not a point of arrival but a natural step in a continuously evolving journey, where experimentation and attention to detail remain at the heart of the project.