For this residential development in Pasadena, Los Angeles, DEAL provided a comprehensive architectural visualization and digital marketing package.
Location
Los Angeles, Pasadena - USAYear
2021Client
Graffiti Srl MilanoTeam
Michael Graceffa, Gianmarco IppinoServices
digital, render, viasual, realatà virtuale, oculus, 3dvista, web design
The project included 10 interior images, showcasing two model apartments, and 3 exterior images. Additionally, a Virtual Tour with 360° images was created, optimized for Oculus Go, allowing for a fully immersive experience of the spaces.
The primary goal of the client, Graffiti Srl Milano, was the immediate sale of the apartments before construction was completed. To support this strategy, a dedicated website was developed, featuring all necessary renders, property details, and a direct link to the online virtual tour, enabling potential buyers to explore the apartments remotely.
Thanks to the high-quality renders and VR solutions, all apartments were sold before construction was finalized. To further enhance the promotional effort, a fully 3D video was produced, focusing on the kitchen design, providing a detailed preview of the interiors.
