Euclid-178

Euclid-178

Archviz, Virtual Reality, video

ONYX ARCHITECTS

For this residential development in Pasadena, Los Angeles, DEAL provided a comprehensive architectural visualization and digital marketing package.

  • Location

    Los Angeles, Pasadena - USA
  • Year

    2021
  • Client

    Graffiti Srl Milano
  • Team

    Michael Graceffa, Gianmarco Ippino
  • Services

    digital, render, viasual, realatà virtuale, oculus, 3dvista, web design
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The project included 10 interior images, showcasing two model apartments, and 3 exterior images. Additionally, a Virtual Tour with 360° images was created, optimized for Oculus Go, allowing for a fully immersive experience of the spaces.

The primary goal of the client, Graffiti Srl Milano, was the immediate sale of the apartments before construction was completed. To support this strategy, a dedicated website was developed, featuring all necessary renders, property details, and a direct link to the online virtual tour, enabling potential buyers to explore the apartments remotely.

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Thanks to the high-quality renders and VR solutions, all apartments were sold before construction was finalized. To further enhance the promotional effort, a fully 3D video was produced, focusing on the kitchen design, providing a detailed preview of the interiors.